We make podcasts for businesses.
Story in Sound is a full-service production studio. We start from scratch to build and launch a bespoke podcast for your brand.
Our speciality is podcasting for tourism businesses. Our documentary-style storytelling helps you attract, engage and inform customers about the special experiences you offer, and what makes your business unique.
Step 1 — Concept development
Tell us about your business and goals. We gather the information we need to develop a detailed plan for your audio production.
Step 2 — Script writing
We take all the information we’ve gathered and craft the perfect script to captivate and inspire your audience.
Step 3 — Recording
Our team travels to your location to record environmental sound and on-site interviews. Other audio, such as narration or voice-over, is recorded in studio.
Step 4 — Editing
This is the part where our audio pros work their magic, mixing and mastering the sound and adding elements like music for a polished, professional result. When we’ve finished, we provide final drafts of the audio files for your review.
Step 5 — Distribution
This is where you get the deliverables!
- A shiny new podcast, available on all podcast listening platforms such as Apple Podcasts and Spotify. You can link to your episodes and share them wherever you like – on your website, social media, emails, and more.
- Login credentials for your podcast hosting service – you control access to your content.
- We provide the HD audio masters for your safekeeping.
We can also assist with your launch plan.
So why invest in podcasting?
The rapid growth in number of global podcast listeners is projected to continue.
The global podcasting market is expected to grow at a compound annual growth rate of 27.6% from 2023 to 2030 to reach USD $130.63 billion by 2030 (Grand View Research).
There’s something incredibly powerful about a story spoken directly into your ears.
Podcasts create emotional connections in the listener. NPR notes that 76% of its podcast listeners will respond or take action after hearing sponsored content (National Public Media).
People are very likely to talk about and recommend their favourite podcasts.
Roughly 30% of people learn about podcasts from online search while about 20% of listeners say they hear about them from other friends or word of mouth (Buzzsprout).
Consumers spend money in response to podcast content and advertising.
Podcast ad revenue in the US is projected to reach USD $4.2 billion in 2024. Direct-response ads are most often deployed, but brand awareness ads are increasing in popularity (Statista).